Online sales are on the way to superseding in-store sales, and the supply chain is more integrated and dynamic than ever, sometimes resulting in having more service providers than suppliers of goods for resale. While revolutionary for the sector, digitisation also brings new risks. Due to the abundance of personal data assets, retail is a major target for cyber attacks and subject to strict regulations, which retailers and suppliers need to manage to avoid detrimental business disruptions and reputational damage.
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